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2026.08.04

Patrick H
Patrick H
CTO

Know what your buyer objects to, and answer it in the script.

Added​

  • Buyer objections on offerings, grouped into eight categories, so a script can answer the concern a buyer actually has. Link an objection to a specific audience when it only applies to one.
  • Generated objection suggestions, so you can start from a draft in each category and edit from there.
  • Alternatives on offerings, covering the other options a buyer is weighing and where each one falls short.
  • Objection focus on Laboratory Offering cards, for choosing which concern a script should address.

Changed​

  • Strategy Builder now proposes your niche and subniches alongside the rest of the strategy, and it replaces the old separate onboarding steps.
  • Starting August 5, new accounts save a strategy for their first brand before entering the rest of the app. Accounts created before that date are not affected, and brands after the first are never blocked.
  • Plan limits updated. The Strategist includes 3 brands. The Empire includes 8 brands and 12 tracked creators per brand. The Creator includes 3 tracked creators per brand.

Fixed​

  • Instagram Stories, photos, carousels, and ordinary feed videos no longer enter competitor research. Reels still do.
  • Instagram accounts are matched correctly after you connect them.
  • Outlier labels now agree between Analytics and Research.
  • Pagination across All Posts, Hooks, and Library.