Brand Strategy

Brand Strategy is where you tell Revlis what matters for a brand: who the audience is, how the brand sounds, what it offers, what it posts about, and who it competes with. Revlis can use that context when you generate scripts, plan content, compare competitors, and export strategy decks.

You do not need to complete everything before using Revlis. Fill in the sections you know now, then come back as your strategy gets clearer.

Brand Strategy uses a fixed set of sections. You can arrange and resize them, but you do not need to decide what to add from scratch. Platform sections appear based on the platforms selected in Brand Overview.

tip

Start with About, Brand Voice, one audience, one content pillar, and one offering. That is enough context to make Generate more useful.

Presets

Presets quickly reorder the page based on the kind of work you are doing:

Preset	Leads with
Marketer	Brand, value propositions, offerings, and competitors
Strategist	Audiences and content pillars
Psychologist	Psychology cards

Once you drag or resize anything, Revlis switches you to a Custom layout and remembers it for that brand.

Edit mode

Click Edit Layout in the toolbar to rearrange and resize sections. You can also press Ctrl+E, or Cmd+E on Mac. Click the same control again when you're finished. Revlis saves layout changes automatically.

Widgets

See all Brand Strategy sections

Brand

Widget	What it holds
About	What the brand is, who it serves, and how it is positioned.
Brand Overview	Goals, target platforms, and success measures.
Brand Voice	The tone and style Revlis should keep in mind.

Content

Widget	What it holds
Value Propositions	The main reasons someone chooses this brand.
Offerings	The products or services this brand promotes.
Repetitions	Phrases, taglines, or repeated ideas the brand uses often.
Educational Pillar	Content pillars for educational posts.
Inspirational Pillar	Content pillars for inspirational posts.
Promotional Pillar	Content pillars for promotional posts.
Entertainment Pillar	Content pillars for entertainment posts.

Audience

Widget	What it holds
Primary Audience	Your main target audience profile.
Secondary Audience	A secondary audience segment.
Tertiary Audience	A tertiary audience segment.

Psychology

Widget	What it holds
FOMO	Scarcity-based messaging ideas.
Reciprocity	Give-first messaging ideas.
Social Proof	Proof, trust, and credibility ideas.

Competitors

Widget	What it holds
Primary Competitor	Your first competitor comparison, with research and performance data.
Secondary Competitor	Your second competitor comparison.
Tertiary Competitor	Your third competitor comparison.

Each competitor comparison can include two accounts.

Platforms

Platform sections appear automatically based on the platforms selected in Brand Overview. Each one helps you keep track of posting days and the mix of formats you want to create for that platform. Supported platforms: Instagram, TikTok, LinkedIn, YouTube, X / Twitter, Threads, Blog, and Other.

Export to PPTX

Click Export PPTX to create a PowerPoint version of the brand strategy. Use it when you need to share the strategy with a client, stakeholder, or teammate outside Revlis.